Chrono24 Announces Top 5 Popularity of Watch Series in 2021

Chrono24, a well-known online trading platform for second-hand watches, has as many as 9 million visitors per month. Nearly 500,000 new or second-hand watches are gathered on the site. The sellers come from more than 120 countries around the world, so it is in the second-tier market. The importance of the market is evident. Chrono24 recently announced various statistics and rankings summarized from their website's big data in 2021. Two of them have caught our attention, including the top 5 popular brands and models, and the pie chart of popular panel colors, from these two data can be used as a very strong basis for purchasing a watch, because when the watch you are looking for is more in line with market preferences and needs, if one day you want to change the watch and get rid of the old watch you have, then it is relatively more in line with Watches with market tastes will also perform better in terms of value preservation.

In fact, the annual report published by Chrono24 also mentioned the ranking of popular brands and the popularity ranking of each brand in the main market, but the classification according to the brand is relatively rough. For those who clearly want to buy watches, Only looking at the brand ranking is relatively limited, but the rankings are different according to the brand series. It can more clearly point out the popular watch styles on the market, and give people a clear direction, you can even look for alternatives that are not on the list but with similar conditions based on these series.

Top 5 popularity of each brand series in 2021

According to Chrono24 statistics, the top 5 most popular watch series of various brands in 2021 will be swept by two brands. They are none other than Rolex and Omega, which are the most frequently heard in the middle and high price range. This kind of brand starts at about 100,000 yuan. For those with stable income, it is a relatively friendly high-end watch stepping stone. Therefore, the models that can be listed on the list are also some classic long-selling series that we are familiar with. The rankings are as follows:

• Rolex DJ
• Rolex Water Ghost
• Omega Seamaster
• Omega Speedmaster
• Rolex Daytona

This ranking is almost the same as in 2020, with only the 5th place being changed from GMT-Master II to Daytona. This ranking change is a bit surprising. It is difficult to understand the charm of the market simply from the perspective of whether the price is reasonable.

The black dial is a traditional and common color, and it is still the color with the highest proportion when consumers choose watches.

Proportion distribution of the most popular faceplate colors in 2021

Chrono24 also summarizes a scale chart of the color of the watch's popular dial from the transaction results on the website. Although the dial color is not directly related to the workmanship and quality of the watch, it represents the facade of a watch. It is the difference in the color of the dial that can determine whether a watch sells well or not, so understanding the popularity distribution of the dial color of the watch also has a certain reference value. From the pie chart of popular face plate colors in 2021 listed by Chrono24, it can be found that black still occupies an overwhelming advantage, and more than 40% of consumers will want to choose this attractive and versatile insurance color first.

Chrono24's 2021 popular face plate color matching ratio chart

The second highest ratio is blue. This dial color is not traditionally the mainstream color of watches, but since 7 or 8 years, more and more blue-faced watches have appeared in the watch world. The evolution of blue is a bit like that of various brands Another basic color, which is currently more popular than the other two traditional dial colors (silver and white), becoming the second most popular color in the market.

From this scale chart, it can also be found that green dials are rising from the market at an alarming rate. In 2021, the popularity of green dials has grown to 3.2%. Compared with the past, the growth rate of green face is amazing, whether it is popularity or quantity. In the past two years, various brands have launched green face, and it seems that it is expected to catch up with blue face and become another non-traditional mainstream color.