The auction of 2023 Only Watch, which was postponed last year due to netizens' doubts about the financial management of charity auction funds, announced in 2024 that after the audited financial report for the three years 2021 to 2023 was released, it would return to the spring auction in 2024, still managed by Christie's shoot.

However, the number of participating brands has been reduced from the 62 that initially signed up to 48, and the brands that left during the crisis last year will no longer come back. I wonder if these brands will return in the future? The future is also very fast, 2025 is the next year.

There are also some brands of auction items that may also undergo changes. For example, Patek Philippe originally planned to release the special model of Ref. 1938P as an Only Watch in November 2023 on the 85th birthday of Honorary Chairman Philippe Stern, but now the time has passed. The product has been shipped, and it seems inappropriate to use this one again. It is estimated that Patek Philippe will make a new one and pick one out in future plans.

However, many other brands' unique products specially made by 2023 Only Watch are still there, and they can be unveiled on time and put up for auction.

Richard Mille's first necklace watch specially made for Only Watch, model RMS14, named Talisman Origine, is inspired by an amulet pendant necklace discovered thousands of years ago in Swiss archaeology. This unique and cool shape should be Attracting many young generation hipster players.

The independent watchmaker Rexhep Rexhepi donated the actual unique watch Chronomètre Antimagnétique (RRCA) to the 2023 Only Watch charity auction, an antimagnetic chronometer three-hand watch. Rexhep Rexhepi is already a leader of the younger generation of independent watchmakers and is highly sought after by collectors from all walks of life. The estimated transaction price of this third RR watch with three seconds hands will be no less than 1 million Swiss francs.

H. Moser & Cie. It’s interesting. Both independent watch brands are very popular. The effect of 1+1 is definitely greater than 2. High auction prices are no longer a problem. The question now is, will the buyer of this panda be Chinese?

The collaboration between Auffret Paris and Petermann Bédat is also a watch that cannot be underestimated in the 2023 Only Watch charity auction. Independent watchmaking is now very popular. Even Jean Arnault, the youngest son of the LVMH family, has established an independent watchmaking award. These two independent watch brands are both high-quality brands that have the ability to compete for the final award, and their joint works will definitely not be left alone.

Today we are going to deeply analyze what kind of black technology is used to achieve 0.1 second precision calibration and a high-precision error standard of 0/+2 seconds per day?

The answer is this small Spirate™ device on the balance arm of the movement. First of all, from the name, Spirate is a combination of Spiral and Rate, and its essence is obvious.

As we all know, the design without card is usually more accurate and durable than the card with card. The speed adjustment is achieved by changing the inertia. The screw on the inside of the balance wheel is adjusted. Often it can only be done in units of 1 second.

The logic of Omega's revolutionary fine-adjustment system is to first use the screws on the inside of the balance wheel to adjust the error, and then use the Spirit™ device to fine-tune the movement in 0.1 second steps. ending. Theoretically, the accuracy can be infinitely close to 0 seconds.

Use Omega's special hexagonal adjustment tool to twist this Spirate™ fine-tuning system to quickly and accurately adjust it. The calibration range is approximately within a 10-second interval, that is, between +5 seconds and -5 seconds, and the interval of each grid is 0.1 seconds.

In essence, this Spirate™ system is actually a hinge push system that can change the stiffness of the hairspring through the screw torsional eccentric adjustment on the balance bridge.

Next, let’s talk about the first element to realize this device: the shape of the hairspring! On the left is the old silicon hairspring, and on the right is the silicon hairspring used in the new Spirate™ system. The hairspring has an extra blade-shaped geometric outer ring, and the secret lies in this elastic blade.

When the Spirate™ device is twisted, the system pushes or contracts, thereby changing the stiffness of the hairspring's elastic blade for ultra-fine adjustments.

The higher the stiffness, the more force it takes to bend it when it vibrates, which makes it faster, and vice versa. This is the fundamental principle of the Spirate™ system.

Because of the characteristics of silicon hairsprings, it is quite difficult to create special structures and shapes. Almost all currently known silicon hairsprings with special shapes require the use of other materials to connect them. The silicon hairspring with a special elastic blade outer ring developed by Omega this time shows that Omega's silicon technology is superb. Omega even made a Mark of Omega Logo on the elastic blade. This Easter egg shows that Omega is a leader in technology.

The addition of the Spirate system this time can be said to make the 9920 movement fully equipped and extremely accurate.

Generally speaking, if you want to test the durability of a new mechanism, you will often choose a simpler movement, such as a three-hand movement. This time, Omega directly launched the Spirit™ system on a more complex automatic chronograph movement, which shows that Omega has been well prepared.

Omega is expected to popularize the Spirate™ system on a large scale in the future, raising the accuracy standard of more Omega watches to 0 to +2 seconds. This will be an epic innovation in the accuracy of timekeeping in the watchmaking industry.

This time, Omega debuted the Spirate™ system on the Speedmaster series Super Racing watch. The actual accuracy standard is 1 second, and the appearance of the watch perfectly echoes the sense of speed. With the Spirate™ system, every second counts for precision.

Omega has been far ahead in anti-magnetic technology in recent years. The design of the Speedmaster Super Racing also pays tribute to the "Wasp Speed Design" of the first-generation Omega 15000 Gauss Seamaster that started the anti-magnetic legend in 2013.

It also indicates that this Speedmaster will be like its predecessor 10 years ago, opening an era in which Omega is far ahead in accuracy.

This time the Speedmaster uses a black ceramic bezel with yellow scales filled in through Grand Feu enamel. The honeycomb structure on the dial is derived from the Omega Museum’s 160,000 Gauss super anti-magnetic Concept watch.

The Wasp racing-style hands on the 60-minute cumulative subdial also pay tribute to the Haima from ten years ago.

There are tributes everywhere and creations everywhere. This is inheritance.

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Hygrometers were designed for professional diving in the 1950s. The hygrometer was originally added by Blancpain at the request of the U.S. Navy, so that Navy divers could judge at a glance whether the watch was in a normal waterproof state, and also to monitor the air tightness and damage of the watch at the first time, ensuring that Safety in underwater operations.

There is a circular humidity indicator at 6 o'clock on the dial. The color change of the indicator can be used to confirm whether water or moisture has entered the watch. The principle is that special synthetic chemicals react with water vapor to change color.

The white area in the upper half of the dial is the filling area of the humidity sensing material, which will react with water vapor and change color. The colored area in the lower half is the reference area. If the lower part is gray-blue, then the discoloration is gray-blue. In the same way, if the lower part is red, the color change will be red.

In the last century, many humidity indicating materials contained cobalt chloride, so used watches have certain risks.

However, the 2004 EU environmental regulations (2004/73/EC) have classified cobalt chloride as a Class II carcinogen. Therefore, there is no need to worry about the risk of chemical damage for humidity indicating materials after 2004.

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This study revealed the widespread existence of fake watches in the UK market. Accurate data shows that there are more than 1.01 million fake watches in circulation in the UK market alone.

However, the problem is not limited to the UK and has a global reach.

An estimated 40 million counterfeit watches are sold worldwide each year, generating more than $1 billion in profits for counterfeiters. It’s worth noting that in the luxury watch space, Rolex knockoffs accounted for at least half of the fakes Watchfinder & Co. found last year.

It is worth noting that the sales of counterfeit watches are growing rapidly, accounting for more than 35% of the total transaction volume.

The manufacture of replicas has become more sophisticated in recent years, with advances in technologies such as 3D printing and CNC machines, allowing scammers to produce more realistic knockoffs. The knowledge accumulated by counterfeiters over time has also improved the aesthetics of these forgeries.

Experts at Watchfinder & Co. also noticed a change in the recognizability of fakes. About five years ago, 80 percent of counterfeit watches were relatively easy to spot, with only 20 percent requiring closer inspection. Now, however, this pattern has reversed, with 80% of knockoffs requiring scrutiny, while only 20% of products are clearly counterfeit.

The survey agency Valid Research conducted a survey of 2,500 consumers in Germany, Austria, the Netherlands, and Switzerland, and more than 35% of consumers said that they would buy fake products "from time to time". 70% of counterfeiters admitted that they were not "deceived" when they bought fakes, but consciously bought fakes with full knowledge, and the motivation was "high quality and low price".

What are Replica Watches?

Replica watches are exact copies of original luxury watches that are made by other manufacturers. They are designed to look and feel like the real thing, but at a fraction of the cost. Replicas are often made with similar materials, such as stainless steel, gold, or leather, and feature the same design elements, including the logo, dial, and hands.

History of Replica Watches

The history of replica watches can be traced back to the early 20th century when counterfeiters began producing fake versions of luxury watches. However, it wasn't until the 1980s that replica watches became widely available and gained popularity. This was largely due to the rise of Asian manufacturers who were able to produce high-quality replicas at affordable prices. Today, replica watches are a multi-billion dollar industry, with thousands of different models available from various brands.

Pros of Replica Watches

There are several advantages to owning a replica watch. One of the biggest benefits is the price. Replica watches can cost anywhere from $50 to $500, depending on the brand and model, which is significantly less than the tens of thousands of dollars that luxury watches can cost. Additionally, replica watches allow people to own a piece of their favorite brand without having to spend a fortune.

Another advantage of replica watches is that they are often indistinguishable from the real thing. Many replica watches are made with the same materials and attention to detail as luxury watches, making them nearly identical to the original. This means that you can get the look and feel of a luxury watch without the hefty price tag.

Cons of Replica Watches

While there are many advantages to owning a replica watch, there are also some disadvantages to consider. One of the main drawbacks is the lack of authenticity. Because replica watches are not produced by the original manufacturer, they do not come with the same warranty or certification as luxury watches. This means that if something goes wrong with your replica watch, you may not be able to get it repaired or replaced.

Another con of replica watches is that they may not hold up over time. While many replica watches are made with high-quality materials, they may not be built to last like luxury watches.

Is it Legal to Buy and Sell Replica Watches?

The legality of buying and selling replica watches varies depending on where you live. In some countries, such as China, it is legal to produce and sell replica watches as long as they are clearly labeled as such. However, in other countries, such as the United States, it is illegal to import, export, or sell replica watches without the permission of the copyright holder. It's important to check the laws in your country before purchasing or selling a replica watch.

Why do watch repair shops refuse to repair replica watches?

• Does not comply with industry rules

  From the perspective of the watch repair industry, fake watches are actually plagiarism of genuine watches and do not conform to ethics. From a commercial and legal point of view, replica watches are counterfeit and shoddy products. Selling counterfeit and shoddy products can constitute a crime if the circumstances are serious. Repairing fake watches will also be regarded as participating in illegal activities and will bear more risks and responsibilities. In order to reduce legal risk and liability, ordinary regular watch repair shops will not repair them.

• High maintenance cost

  Yes, you read that right, the cost of repairing a high imitation watch may be higher than repairing a genuine watch.

  Limited by cost control, imitation watches usually use some craftsmanship and materials different from genuine watches. These differences will lead to complex and unreasonable layouts of high imitation watches and difficult maintenance. Therefore, watch repairers need more time and energy to understand the details and knowledge of fake watches of a specific brand and model before they can repair them; at the same time, if they are not familiar with the structure and materials of fake watches, it may cause scratches, wear and deformation, etc. Condition.

  In addition, the accessories of imitation watches may be more difficult to buy than genuine watch accessories, and the circulation of parts is less. The maintenance difficulty of replica watches may be higher than that of genuine watches. Due to the cost of replica watches, there may be large tolerances in the production of some parts. After disassembly and maintenance, it is extremely likely that the assembly will not be as good as before.

  So it may be more expensive to repair.

• Prone to after-sales problems

  After the fake watch is repaired, due to the design defect of the movement itself or the low precision of the parts, the probability of repeated problems is relatively high. This is one of the reasons why many watch repair shops will not repair imitation watches.

• Difficult to price

  Replica watches are cheap, who will pay several times more than the price of the watch to maintain it?

There are differences between authentic luxury watches and replica watches in terms of craftsmanship, materials, processing and manufacturing. The price of a genuine luxury watch is relatively expensive, but it is not only reflected in the appearance of the watch, but also contains the humanistic feelings of the watch, aesthetic design, assured after-sales service and other aspects. Therefore, it is recommended that you purchase genuine watches according to your actual situation.

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Perhaps because of the popular trend of antique cars, many watch brands have aimed at this market and made efforts in cross-border cooperation, hoping to win the favor of antique car fans. Let's take a look at some recent cooperation cases.

A. Lange & Söhne

A. Lange & Söhne sponsored two antique car shows, one is the Concorso d'Eleganza Villa d'Este antique car show held on the shores of Lake Como, Italy, and the other is the Concours of Elegance antique car show held in the Royal Garden of Hampton Court Palace in the suburbs of London.

A. Lange & Söhne 1815 Chronograph 18K White Gold "Concorso" Special Edition

Concorso d'Eleganza Villa d'Este is an annual event in the world of antique cars with a long history. A. Lange & Söhne has been a partner of the show since 2012 and will create a unique watch As a prize for the winner of the Rare Car Contest. The 2023 model is a 1815 chronograph 18K white gold "Concorso" special edition with a hand-engraved cover with the motor show coat of arms on the back. This kind of watch bottom cover has a specific name called "general officer type" bottom cover, which can not only protect the movement, but also can be opened to appreciate the movement at any time, and it can also be engraved with special meaning patterns.

A. Lange & Söhne 1815 Chronograph "Hampton Court" special edition

A. Lange & Söhne also created a special 1815 chronograph watch "Hampton Palace" for the Concours of Elegance antique car show held in September last year, but it was not used for prizes, but for auction, and the proceeds will be Donate to The Prince's Trust, a charity founded by the Prince of Wales in 1976 to help children and young people acquire essential life skills, prepare them for the workplace and provide employment opportunities. On November 6 last year, at the auction held in Geneva, this watch was sold for 1,058,500 Swiss francs, setting the highest record in the history of A. Lange & Söhne watch auctions.

Breguet

Another antique car show also held in London is called London Concours. This year, it was held at the Honorable Artillery Company garden in central London from June 6 to 8, and the sponsored watch brand was Breguet.

Breguet's N°2023 chronograph exclusively for Bugatti

In the nearly 250-year history of Breguet, it has a lot of connections with the automotive field. For example, it has produced a series of dashboard timers with a speed scale in the center of the steering wheel for Bugatti's Royale model; in addition, it has also designed for Lamborghini's Diablo model. And manufactured 60 clocks. These timers and chronographs have been acquired by the brand in recent years and have become precious collections of the brand museum in Paris.

Richard Mille

2023 Princess Rally Poster

Racing is not a sport exclusively for men. There is such a rally in which all female drivers participate, and the cars are all antique cars. This is the famous Rallye des Princesses. Richard Mille has sponsored the race since 2015. Events, and organize teams to participate in the competition.

On June 3 this year, hundreds of antique cars, driven by female drivers, set off from Place Vendôme in Paris and headed for Nice on the Côte d'Azur after 5 days. Every year, the path and distance are different. In addition to the beautiful scenery, there are sudden rainstorms along the way. The rules of the race are not as fast as possible. There are more than 10 precise timed stages on the road, and the speed limit must be strictly followed, which is a test of the driver's skill.

Vigorously sponsoring the Princess Rally, witnessing Richard Mille's attention to women's racing career, breaking the monopoly of men, so that women can also show their pursuit of speed and driving skills. In order to support this hailed as "the most beautiful rally", Richard Mille released the RM 71-01 Talisman watch before, which has become the most beautiful talisman on women's wrists.

RM 71-01 Talisman watch by Richard Mille

From the Princess Rally, we can see Mr. Richard Mille's love for antique cars, so we have to mention the "Chantilly Arts et Elegance" sponsored by Richard Mille. This large-scale exhibition combining fine arts and top antique cars is held annually at the Château de Chantilly in the north of Paris, making the castle an open-air museum of antique car treasures.

I participated in this antique car show in 2017. To be honest, those antique cars are not "antique" at all. appeared a full century ago.

The watches mentioned above are either unique or limited, and it is difficult for ordinary consumers to own them. Let’s take a look at some of the watches we have a better chance of owning.

Breitling

In recent years, a cross-border antique car watch launched by a brand has become very popular, and that is Breitling's Top Time series. American-made classic racing cars, namely Chevrolet Corvette, Ford Mustang and Shelby Cobra.

The name of the Top Time series feels very powerful when you hear it. This was the 1960s, when Breitling had launched chronographs for land, sea and air professionals, such as Navitimer, Transocean, Superocean, Chronomat, and Co-Pilot. The "trendy watch" launched by the young generation full of freedom, vitality and unrestrained.

Breitling Top Time series B01 watch

The bold and color-contrasted designs of these 3 watches have received rave reviews after they were launched. By 2023, on the basis of these 3 watches, in addition to launching an upgraded version of the new work-the case size is 41 mm, all of which have been replaced with excellent brand reputation. The B01 independent movement, the back of the watch is also designed with a transparent bottom, and a new Ford Thunderbird is added, and the Milan steel chain is added in addition to the original leather strap.

Chopard

Chopard co-president Karl-Frederik Schaefer has been racing the Mille Miglia since 1989

Since 1988, Chopard has been the global sponsor and official timekeeper of the Mille Miglia event for 35 years. Mille Miglia means "1,000 miles" in Italian. As the name suggests, it is a car race that spans 1,000 miles. Although its history can be traced back to 1927, it has undergone repeated changes in the past century, and has been reborn since 1977. A classic car competition that does not emphasize speed blindly, but enjoys the pleasure of long-distance travel, embodying the true Italian Dolce Vita - La Dolce Vita. Take the 36th Mille Miglia in 2023 as an example. After 5 days, the participants traveled from Brescia in northern Italy to Rome and back again. It can be said that they traveled through the most beautiful region in Italy and became a classic car carnival that remembered history and culture. meeting.

Chopard Mille Miglia Series Classci Chronograph watch

Also since 1988, Chopard has launched the Mille Miglia series of watches every year to pay tribute to this special event. This year's 4 new works, the original racing elements are coming. With a diameter of 40 mm, it has a chronograph function. The shape of the dial is reminiscent of an antique racing car dashboard. There are black, red, gray blue and light green options; the dial and case back are marked with the Mille Miglia route. Some are paired with rubber straps, the strap patterns are derived from the tire pattern of Dunlop racing cars in the 1960s, and some are paired with vintage brown calfskin straps, just like traditional driving gloves, but whether it is rubber or leather straps, they all exude a strong and elegant atmosphere.

It is hard to imagine that in another 10 or 20 years, when fuel vehicles are replaced by new energy vehicles, when our physical and mental activities are replaced by AI, will mechanical watches or smart watches be replaced by a new way of reading time? Woolen cloth? Everything we use today will become antique. As for the fact that you will eventually be replaced, are you full of anticipation and curiosity, or are you full of fear and resistance?

watch winder for Rolex

In the ever-evolving world of fashion, boundaries are being shattered and traditional norms are being challenged. One area where this shift is particularly noticeable is in the realm of wristwatches. Gone are the days when gender dictated what watch style one could wear. In this article, we delve into the fascinating topic of whether men can confidently sport women's watches, breaking down stereotypes and embracing individuality.

In fact, Dylist, who researched auction data last year, pointed out that women’s watches were bought by men. They found that many of the gorgeous women’s watches in auction houses were bought by male customers, and men’s interest in this field also made Christie’s and other auction platforms more willing to collect such items.

The reason for this phenomenon may be the revival of small watches. Fashionable men who are tired of playing with big watches began to pursue small watches.

In the past, the divide between men's and women's watches seemed impenetrable. Men typically gravitated towards bold, robust timepieces, while women's watches featured delicate designs with a touch of elegance. However, as societal norms have progressed, conventions surrounding gendered fashion have been called into question. Men no longer need to limit themselves to the traditional masculine aesthetics of watches, and many are embracing the versatility of women's timepieces.

Fashion transcends traditional gender norms, granting individuals the freedom to express themselves authentically. The question of whether men can wear women's watches is a resounding "yes." In an era where personal style reigns supreme, there are no fixed rules dictating what one can or cannot wear. By embracing the versatility and beauty of women's watches, men can enjoy a wider range of options, infusing their style with elegance, sophistication, and individuality.

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The most classic example is all kinds of chronographs with three left eyes, which are obviously not 100% symmetrical, but why do they look beautiful?

Because of the visual balance design, the visual elements of each key area are symmetrical. For example, the three-eye chronograph dial on the left and the three handles on the right form a visual balance. Although they are not symmetrical, the two have reached a visual balance at a certain fulcrum!

Panerai's distinctive logo: bridge protection design

The huge bridge will tilt the visual center of gravity to the right, so almost all of Panerai's bridge watches will have an independent small seconds dial on the left. Let the independent small seconds dial balance the right bridge to achieve visual balance.

For the pilot timing released by Zenith, the Zenith Logo above forms a visual balance with the calendar window below.

The head of the watch is on one side, so where is the balance? ! Then you turn them upside down and see if they are balanced?

The Patek Philippe Nautilus designed by Gerald Genta cleverly uses the shell lock structure on the left side to form visual symmetry with the bridge guard head on the right side.

Asymmetrically distributed visual weight can also form visual balance. Lange forms a triangular visual balance through the large calendar frame, large dial, and small dial. Triangles are the most stable structures, not only mechanically, but also visually.

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This is the conclusion drawn based on the export data of Switzerland in recent years. In FHH's review report for 2022, the number of watches with exports exceeding 3000 Swiss francs increased by 16% year-on-year, and since 2019, the average export value of Swiss watches has increased by over 50%, from 993 Swiss francs to nearly 1500 Swiss francs.

Watches are getting more and more expensive - Patek Philippe just announced that it would stop production of 5711, and then came a platinum 5811; Rolex also brightly colored series like Explorer, adding precious metal elements. The unit price of watches made of precious metals and inlaid with various diamonds is constantly increasing, but the total export volume is decreasing. According to the FHH report, the total export volume of Swiss watches in 2022 was 15.8 million, slightly higher than the historical low of 13.8 million in 2020, but only about half of the total export volume of Apple Watch in 2015 (28 million).

The export quantity of high-value watches is growing. The export quantity of watches with low value (less than 3000 Swiss francs) and lower value (less than 500 Swiss francs) has been declining since 2015. If the MoonSwatch launched by Omega and Swatch in recent years had not contributed millions of exports, the export quantity of the whole Swiss-system tournament made watch industry would be less. It has to be said that MoonSwitch is one of the few highlights in the entry-level Swiss-system tournament watch industry since the launch of Apple Watch.

In short, the birth of Apple Watch has really affected the Swiss-system tournament watch industry.

An executive of the Earl believes that the Apple Watch has increased consumers' awareness of wearing; Jean Claude Biver, a godfather, also changed his attitude. At first, he thought that the Apple Watch was a "crisis" in the Swiss-system tournament watch industry. Now, he even said that the Swiss-system tournament watch industry should pay Apple for every watch sold.

It is easy to understand that Apple Watch did not kill the Swiss-system tournament watch industry. It just took away the cake of smart watch brands like Fossil. Swiss-system tournament watch industry also took this as a reminder to develop into the high-end field, which means, "I can sell more expensive. Apple is comfortable to surround people, cultivate their sense of wear, and when these people want to buy higher value watches, my opportunity will come". Morgan Stanley also recognized this. In a recent report, Apple Watch no longer poses a threat to the Swiss-system tournament watch industry due to the industry's renewed focus on high-end products.

Both mainstream brands and independent watchmakers are constantly raising customer prices. When Rexhep released CC1 in 2018, it was priced at approximately $60000. However, with last year's second-generation product, the price soared to $135000, more than doubling. Most people may be intimidated by such a price, but some industry insiders believe it is reasonable or even set it low. A young watchmaker in his thirties, who debuted as a million dollar product, is just a three pin watch that "most people" wouldn't have imagined.

Back at Biver, he also launched the brand of the same name. The product is a Tourbillon worth $500000. "Most people" also can't understand it, but the old man is the legendary godfather. After years of hard work in the industry, the rich list on hand is worth much, so he doesn't have to worry about selling it!

Speaking of the legend of Biver, we can't escape his story that "almost alone saved the traditional watchmaking industry in the Quartz crisis". In 1983, when he took over the faltering Baopo in the throes of the Quartz crisis, he refocused on the expensive and luxurious attributes of traditional watchmaking, in sharp contrast to those fresh and accurate quartz watches, which also gave birth to a classic slogan: since 1735, Baopo has never launched a quartz watch, and will never do so again.

The transformation of Pomper illustrates how watches have evolved into true luxury goods over the past few decades.

Taking Rolex as an example, in the 1950s and 1960s, the brand focused on quality, accuracy, etc. Its promotional strategy at that time was more focused on achieving differentiated marketing through high-quality selling points such as waterproof oyster shaped watch cases and small errors. After all, it's still a high-end tool watch.

Early Rolex ads used quality and performance as differentiators

But when the quartz watch appeared, Rolex couldn’t justify its promotion of accuracy. It had to tell stories and lifestyles, so you will find that Rolex’s advertisements have a new expression: If you are going to participate in business negotiations, you will wear a watch. Rolex. This is the usual means of luxury goods. The same is true of Patek Philippe's phrase "no one can own Patek Philippe, it is just kept for the next generation".

In the 1980s, Rolex began to emphasize lifestyle

Of course, not only has the promotion strategy changed, but also the quality and skills are constantly improving. Acrylic is replaced with sapphire, aluminum rings are replaced with ceramic rings, and various materials and complex functions are emerging... The corresponding phenomenon is the continuous rise in prices. After considering inflation, the price of a Rolex Submariner today is six times that of the 1950s.

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Not only Rolex, but also its younger brother Tudor, will gradually increase their prices in the future. Otherwise, in recent years, they will not start to engage in METAS certification, with one more certification and one more reason for price increase.

Another important reason for the price increase is the pressure of the supply chain. It is difficult and expensive to obtain raw materials. Sylvain Berneron, a senior manager of Breitling SA, said that before the epidemic, the delivery time of raw gold bars was generally two to four weeks, but now it takes up to four months. As for parts such as the moving bridge board, it takes eight months. When supply is limited, the cost of these materials, whether it's time or cost, will all be counted towards consumers.

In February 2021, we mentioned that watch prices are also related to dealer quota games, so we will not extend them here. Most of this article talks about price. It mentions several sensitive periods of the Swiss-system tournament watch industry. At the end of this article, I will mention another advantage of Swiss watch: its toughness is very strong.

The "Wall Street Journal" once issued a soul torture in 2018: Is there not much time left for the Swiss watchmaking industry? Today, it seems that this worry is superfluous.

In the autumn of 1929, the Great Depression radiated to the whole world, and the lives of many brands were hanging by a thread. Even the high-ranking Patek Philippe used methods such as cutting wages and melting precious metals to solve financial problems. It survived, and the prototype of the Calatrava series, Ref. The quartz crisis in the 1980s was unanimously bad-mouthed by the outside world, and it survived. Several luxury Sport Watches were born after that.

People continue to buy watches and love watches.

Versace watches are also highly functional. Many of their designs feature chronographs, date displays, and other useful features that make them practical for everyday wear. Plus, with a range of strap options available, including leather, metal, and rubber, these watches can easily transition from day to night, casual to formal.

Most Versace watch self-winding movements can be wound properly by most watch box winder. Usually Versace’s self-winding movements need to rotate 800 - 950 revolutions per day, and most of them can be wound clockwise. So please take some time and like to choose a cute clockwork that suits you and your watch.

Definitions:

• 《CW》 - Clockwise winding direction;
• 《CCW》 - Counterclockwise winding direction;
• 《Both》 - Combined mode (Clockwise + Counterclockwise);
• 《–》 - Undefined;

If you could not find your watch model (or caliber) in this table, you may determine your Versace. winding mode on a trial basis. You should select the combined winding mode (CW+CCW) and the minimal number of turns per day (TPD). Then place your watch into the watch winder box and check after a few days how accurate your watch shows the time. If it runs behind, it is necessary to increase the number of TPD by one step.

Van Cleef & Arpels’ watch products include Poetic Complications series, Alhambra series, Charms series, Cadenas® series, Extraordinary Dials extraordinary dial watch series, high-end jewelry watches, Pierre Arpels series and other series of products. Advanced high-end jewelry technology adds charm to the works of watchmakers. Each timepiece narrates a moment of grace, luck or joy.

Each Van Cleef & Arpels watch is crafted with the highest quality materials and attention to detail, making them timeless pieces that can be passed down for generations.

Most Van Cleef & Arpels watch self-winding movements can be wound properly by most watch box winder. Usually Van Cleef & Arpels’s self-winding movements need to rotate 800 - 950 revolutions per day, and most of them can be wound clockwise. So please take some time and like to choose a cute clockwork that suits you and your watch.

Definitions:

• 《CW》 - Clockwise winding direction;
• 《CCW》 - Counterclockwise winding direction;
• 《Both》 - Combined mode (Clockwise + Counterclockwise);
• 《–》 - Undefined;

If you could not find your watch model (or caliber) in this table, you may determine your Van Cleef & Arpels. winding mode on a trial basis. You should select the combined winding mode (CW+CCW) and the minimal number of turns per day (TPD). Then place your watch into the watch winder box and check after a few days how accurate your watch shows the time. If it runs behind, it is necessary to increase the number of TPD by one step.